PACKERS EVERYWHERE DRAFT HAUS

To celebrate the 2025 NFL Draft, we created a 7,000-square-foot Draft Haus — a one-of-a-kind Wisconsin dive bar experience that brought the gritty charm, quirky character, and community spirit of hometown bars to life. Designed to feel authentic down to the last neon sign and bar stool, this immersive activation became a fan-favorite hangout and earned national praise as one of the most memorable experiences of the Draft.

CREDITS:

Agency: BeCore

Experiential Designer: Dai-Wei Moy

Visual Designer: Zoe Sidhom

Video Credit: The Green Bay Packers